The Mac Observer reports that according to comScore, Apple's website traffic jumped a whopping 172% after its spots with Pepsi ran during the Super Bowl. Then again, we should have already known this, since it's been rumored for weeks that this campaign would reappear in '05. But if Apple/Pepsi have proved anything here, it's that way too many people had their laptops with them while they were watching the game.
[Yeah, yeah. I'm guilty as charged]
1. What's interesting about this is that they achieved this with no real incentive. No fancy sweepstakes required.
I'm curious on a few other statistics around the same time. Things like: iTunes downloads; ITMS purchases. And once these commercial fans hit Apple.com, what did they look at?
Posted at 4:22PM on Jun 16th 2005 by brock