CNET has begun publishing
banner ads that have RSS feeds embedded in them that allow advertisers to run scrolling headlines in the ads or provide
other automatic updates. The ads will appear on 15 of the CNET sites and began appearing last Friday. The first
advertiser to sign on was the E! Entertainment Network. The E! ad featured "E! News" headlines that,
when clicked, took the visitor directly to that story. As MarketingVox states, that sort of scrolling feature could be
used in a number of ways for different retailers or information sitesCNET runs RSS-enabled ads
CNET has begun publishing
banner ads that have RSS feeds embedded in them that allow advertisers to run scrolling headlines in the ads or provide
other automatic updates. The ads will appear on 15 of the CNET sites and began appearing last Friday. The first
advertiser to sign on was the E! Entertainment Network. The E! ad featured "E! News" headlines that,
when clicked, took the visitor directly to that story. As MarketingVox states, that sort of scrolling feature could be
used in a number of ways for different retailers or information sites
