IT
Conversations has launched
an eBay auction
for advertising space within the popular TechNation podcast. You've got nine days or so to put in a bid, the starting
price of which is $12,000. That - or whatever the winning bid winds up being - gets you the right to be one of three
sponsors of at least ten episodes of the show. The spots, which must not exceed 15 seconds in length, will be read by
host Dr. Moira Gunn at the beginning and end of each show. Tech Nation's talent is willing to help the winning
advertiser refine the copy so that it achieves the goals of both parties. The winner will also get clickable banner-ad
placement on the show notes page.
This follows Rocketboom's foray into auctioning off ad space on the popular video podcast, a move that was successful both for the Rocketboom team's bank account but also in terms of creating a unique and engaging ad.
1. Good idea. Good PR for seller and the winner. Interesting who is the master of this idea
Posted at 4:04PM on Apr 11th 2006 by Leas