While ad spending on new media technologies such as blogs, podcasts and RSS is still relatively small in
absolute dollars, the
growth in those areas over the next few years is expected to be huge. The three sectors combined only brought
in about $20 million in ad revenue in 2004 but then grew by close to 200 percent in 2005 and is expected to leap
another 144 percent in 2006. Podcast advertising is seen as taking up a good chunk of that growth, growing from $3
million in 2005 to a projected $300 million in 2010. The most attractive aspect of all this user-generated content is
the demographic that consumes it. The audience for blogs, podcasts and RSS is seen as being relatively well off, young
and mobile. Engaging and reaching that group is increasingly important for advertisers who are seeing traditional
outlets like newspapers and TV be less attractive options for that audience.Guess what - More money is being spent on new media
While ad spending on new media technologies such as blogs, podcasts and RSS is still relatively small in
absolute dollars, the
growth in those areas over the next few years is expected to be huge. The three sectors combined only brought
in about $20 million in ad revenue in 2004 but then grew by close to 200 percent in 2005 and is expected to leap
another 144 percent in 2006. Podcast advertising is seen as taking up a good chunk of that growth, growing from $3
million in 2005 to a projected $300 million in 2010. The most attractive aspect of all this user-generated content is
the demographic that consumes it. The audience for blogs, podcasts and RSS is seen as being relatively well off, young
and mobile. Engaging and reaching that group is increasingly important for advertisers who are seeing traditional
outlets like newspapers and TV be less attractive options for that audience.Add your comments
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