Reuters news service is eliminating subscription fees for receiving its content on mobile devices and switching to an ad-supported model. Mobile.Reuters.com will feature a number of categories with RSS feeds for them all. Those categories will provide advertisers with an opportunity to sponsor a specific category as well as other placements. The initial advertiser is Hewlett-Packard, who will be running ads for a new color printer both. Ads for HP will run both on the site in the form of banner ads as well as within the RSS feeds. Reuters is touting this as a way they can begin making money "today" as well as in the long term.Reuters mobile goes ad-based
Reuters news service is eliminating subscription fees for receiving its content on mobile devices and switching to an ad-supported model. Mobile.Reuters.com will feature a number of categories with RSS feeds for them all. Those categories will provide advertisers with an opportunity to sponsor a specific category as well as other placements. The initial advertiser is Hewlett-Packard, who will be running ads for a new color printer both. Ads for HP will run both on the site in the form of banner ads as well as within the RSS feeds. Reuters is touting this as a way they can begin making money "today" as well as in the long term.Add your comments
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