AdAge In 60 Seconds
Posted Aug 24th 2006 9:30AM by Chris Thilk
Filed under: Online, AdAge in 60 Seconds, Podcasts, Executive Shifts, Controversies
Mike Roberts has suddenly and unexpectedly resigned from the post of chief operating officer at McDonald's. It's just the latest in a series of management shifts at the company, some from deaths and some from resignations. The COO slot will now be filled by Ralph Alvarez, who had been president of McDonald's North America.- Industry watchdog group the Children's Advertising Review Board has taken Warner Bros. to task for advertising the PG-13 rated Superman Returns on Cartoon Network. The group said the movie's themes were a bit much to advertise to the channel's audience. Warner Bros, which also owns Cartoon Network, disagreed with the ruling but will not formally appeal it.
- Fashion title Vogue is launching a new podcast series that seems solely focused on providing long-form outlets for its advertisers. The first installment will feature an interview with Jeremy Piven of "Entourage" as well a new series of Gap ads. Future shows will likewise feature famous people who are appearing in advertisements. This isn't co-branding so much as it is just fluffing the ad buyers.
