Hmm. Turns out some advertising does actually work in connecting with audiences and influencing purchases. I'm as surprised as you are. Two recent examples of this phenomenon:- Video-on-demand advertising has turned out to be more successful than anticipated for Cingular Wireless. In the first two months of the campaign, Cingular's ads were viewed over 17 million times. That success is prompting Cingular to plan for even bigger expenditures on VOD in the future.
- Video game players actually remember the brands and products they see, be it in games, movies or elsewhere. Gamers consider themselves to be on the cusp of popular culture, trend-setters and overall fantastic dudes. The convergence point of these two things is that game players are very hip to product placement but it works.
