AdAge In 60 Seconds
Posted Oct 13th 2006 1:00PM by Chris Thilk
Filed under: AdAge in 60 Seconds, Executive Shifts, Corporate, Op-ed
Robert Lachky has been tapped for the first ever Chief Creative Officer position at Anheuser-Busch. It's actually a return to the brewer by Lachky, who had been in charge of the advertising department until 2005 when he left to work on the "Here's to Beer" industry awareness campaign which was funded and backed mostly by A-B.- Former MediaVest exec Nancy Mullahy engages in a little bit of futurist thinking regarding the relationships between ad agencies and search engines such as Google.
- Chrysler Group realizes just how important the online discussions of both its brands and those of its competitors are. That's why they've engaged research firm Brandimensions to track those mentions and report back.
