Here's the main point of contention you should be aware of when you hear that MySpace is not a big fan of the Google/YouTube deal: If a MySpace user embeds a YouTube video containing an ad on their page and someone clicks on that ad, who gets the revenue? Fox Interactive, which owns MySpace, is worried it's not going to be them. That's leading the two companies to hold a series of high-level meetings, one half of which have to be conducted with everyone speaking with an Australian accent. (I might be making some of that up.) Even beyond that, though, YouTube has technologies MySpace would love to get their hands on and MySpace drives 1/3 of YouTube's traffic, which seemingly puts it in a powerful position. I get the feeling, though, that a little ad revenue will go along way to ironing out whatever other issues there might be.Google and News Corp heading for conflict?
Here's the main point of contention you should be aware of when you hear that MySpace is not a big fan of the Google/YouTube deal: If a MySpace user embeds a YouTube video containing an ad on their page and someone clicks on that ad, who gets the revenue? Fox Interactive, which owns MySpace, is worried it's not going to be them. That's leading the two companies to hold a series of high-level meetings, one half of which have to be conducted with everyone speaking with an Australian accent. (I might be making some of that up.) Even beyond that, though, YouTube has technologies MySpace would love to get their hands on and MySpace drives 1/3 of YouTube's traffic, which seemingly puts it in a powerful position. I get the feeling, though, that a little ad revenue will go along way to ironing out whatever other issues there might be.
