AdAge in 60 Seconds
Posted Nov 16th 2006 11:30AM by Chris Thilk
Filed under: Funny, AdAge in 60 Seconds, Executive Shifts, Corporate, Consumer Generated
Microsoft is showing just how important MSN is to the future of the company by appointing Joanne Bradford, previously in charge of ad sales and marketing to run the portal.
- Marc Brownstein signals his intent to let the consumer-generated-content idea pass by his agency. While he has a point about some of the work consumers turn out being, well, junk, that doesn't mean you should ignore what they're already saying and doing. That's a lot different from openly asking for submissions.
- Brand names like Reebok and Pepsi, the number two such brand in their respective areas, actually scored higher in a recent survey of customer satisfaction than market leaders Nike and Coke.
- I'm convinced the headline for this story on Maxim's new cellphone-friendly site took twice as long to write on account of all the giggling going on. And if the headline isn't bad enough check out the lede. As Tom said, "OMG." I think that sums it up nicely.
