32 year agency veteran Jon Mandel has moved out of that world to take a new job with VNU. Mandel will be the new chief executive of NielsenConnect, a new unit that's designed to collect data from Nielsen's various units under one umbrella. Bringing that data together into one picture has the potential to give media outlets and advertisers a clearer picture of how people behave in a platform agnostic way.Mandel takes new audience-centric job
32 year agency veteran Jon Mandel has moved out of that world to take a new job with VNU. Mandel will be the new chief executive of NielsenConnect, a new unit that's designed to collect data from Nielsen's various units under one umbrella. Bringing that data together into one picture has the potential to give media outlets and advertisers a clearer picture of how people behave in a platform agnostic way.
