AdAge In 60 Seconds
Posted Dec 6th 2006 10:30AM by Chris Thilk
Filed under: AdAge in 60 Seconds, Executive Shifts, Corporate, Consumer Generated
A branded line of food is being planned by Martha Stewart Omnimedia, the latest category to bear the home-goodness maven's moniker. That's just one area of growth for the company, though, as it seeks to expand both in retail outlets as well as prepping for a major online relaunch that will include a series of web video segments.- Yahoo chief sales officer Wenda Harris Millard recently spoke at a conference about how difficult it is to for advertisers to wrap their heads and arms around user-generated content. Millard points out - rightly - that while it's very popular there's no way to effectively present such content to potential marketers.
- Two recent executive moves that have happened: Joe Eberhardt has been shifted from working at Chrysler Group to the retailing arm of Mercedes-Benz. Julie Roehm has suddenly left Wal-Mart less than a month after over-seeing the retailer's first ever agency review process.
