"Put some music on" is the theme of Apple's new iPod shuffle ads. It features people putting on and taking off various jackets and other items, but in each case, putting their iPod shuffle onto their jacket or whatever. First off, I think the ad is interesting. Not quite as interesting as the "Hi, I'm a Mac" ads, but still it catches your eye. Amazingly, the ads strike me as one of a long line of copycat commercials in the grand style that HP started with the whole picture-in-a-picture theme. I have seen several with a TV-in-a-TV, and a few others, but it seems that HP started something bigger in the ad world than they tried to originally. Apple's ad is very well done, but reminds me of the HP one just the same. I personally don't really like the iPod shuffle, especially the new one, but that aside, the ad was good, interesting, and will make people wonder about it. The video is fun to watch. NOTE: The video will start playing when you hit the page. This ad in a word is, well, strange.