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Comics get their own network

Online comics finally have their very own ad network, called Project Wonderful. The network has signed up over a thousand advertisers who have their ads placed on a variety of comics sites and uses a straight cost-per-day rate based on the site's popularity. Advertisers bid for placement on a site and can be knocked off if someone outbids them but then will be charged only for the time their ad actually ran. Project Wonderful is winning praise for being transparent to prospective advertisers, something that not every network offers. Buyers can see what ads are on a site currently, how often they've been viewed and other data that allows them to make an informed decision on whether or not to bid for a site.

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