Stephen Baker at BusinessWeek says that competing newsweekly Newsweek (mild heh) is offering to provide subscribers who request it a tobacco ad-free edition of the magazine. The initiative is being sponsored by a pair of New York anti-smoking groups. Baker ponders whether this could lead to Newsweek deciding to simply reject tobacco advertisers to cut down the costs of printing two separate editions, something that I have to admit is plausible. Of course the possibilities are then endless. There could be gun-free, video game-free, alcohol-free...just about any vice you could think of.Newsweek offers smoke-free edition
Stephen Baker at BusinessWeek says that competing newsweekly Newsweek (mild heh) is offering to provide subscribers who request it a tobacco ad-free edition of the magazine. The initiative is being sponsored by a pair of New York anti-smoking groups. Baker ponders whether this could lead to Newsweek deciding to simply reject tobacco advertisers to cut down the costs of printing two separate editions, something that I have to admit is plausible. Of course the possibilities are then endless. There could be gun-free, video game-free, alcohol-free...just about any vice you could think of.Get an old-fashioned haircut
These odd little print ads for an old-fashioned barbershop caught my attention because I love old timey places. I like barber shops where the only person working is an old man and you sit and read the local paper and talk about the price of soybeans while you wait your turn. I also love going to small towns and finding the local cafe or deli and hanging out with the townsfolk. I'm not being sarcastic, I really do love such places. It reminds me of where I grew up.
My only minor problem with these barbershop ads is the one that boasts the shop is so old timey it doesn't have a phone. Call me crazy, but maybe that's one modern convenience you should have, unless you expect people to send you a letter when they want a haircut.
Disney's new campaign recreates theme park scenes
In an effort to ratchet up the allure of its theme parks, Disney has embraced the power of celebrities. Specifically, beautifully shot celebrities in fantasy settings. (And no, I'm not just talking about high-production value porn. At least I'm not talking about it now. See me later about that - it's all quite tasteful.) Disney has had famed photographer Annie Leibovitz shoot famous folks from David Beckham to Scarlett Johansson as they recreate Disney characters in a series of ads that will run in high-end lifestyle magazines such as W, Vogue and The New Yorker as well as Cookie, the Disney-owned parenting title. In one ad, Johansson plays Cinderella as she runs down a staircase in full formal wear. My favorite, though, features Beyonce Knowles as Alice, Lyle Lovett as the March Hare and Oliver Platt as the Mad Hatter. The casting of the latter two is inspired enough to make me wish for a live action Alice in Wonderland film.
This is just the first wave in this particular campaign. Later ads will have other celebs recreating Peter Pan, Tinker Bell and Ariel from the Little Mermaid. The ads are part of Disney's "Year of a Million Dreams" campaign.
The Disney Blog has some behind the scenes pictures from the shoots.
Who wants to smell the Wall Street Journal?
No, it's not a new game show on NBC featuring a celebrity host and a bunch of girls with giant noses that might contain money, it's a new advertising idea from the folks at the financial paper.
As Chris mentioned earlier, they're a new version of the old "scratch and sniff" ads called "rub and sniff," which actually sounds like some sex position, or maybe a play that will be run in the Super Bowl coming up in February. These ads will use a technology different from the typical peel and smell ads (like cologne ads) you see in mags like GQ and Esquire. It's a rub, not a scratch.
For now the ads will just be included in newspaper inserts, not as part of the newspaper itself.
Advertising in comics an untapped market
Ads in comics are nothing new. Ever since kids everywhere were enticed to send a couple bucks to an address for a pair of x-ray specs there have been ads within the funny books. Today the ads are a little (but not a lot) different. Most of the ones I see are for licensed merchandise bearing super-hero images or video games. That's leading at least one person to say there's tremendous untapped potential for advertisers within comics. With characters from Marvel and DC becoming more ingrained into the pop culture through big-screen movies the books those characters are drawn from are becoming bigger and bigger business. The audience that reads them, specifically, is often one that has a good amount of disposable income, is a young adult and is tech savvy. That's a demographic that is often in marketers' cross-hairs. While I share some of the wariness of JK at Newsarama about more ads intruding on my comic reading, from an advertising perspective this makes sense. Seems there's a lot of potential money being left on the table by not advertising more in comics.
Twin tree towers burning
I'm not sure what to think of this ad. It was created for an environmental organization and shows two trees standing side by side, their trunks smoking and spewing flames like the Twin Towers on September 11, 2001. The text on the ad reads: "For nature, everyday is 9/11."
Setting aside the argument of whether or not the ad is insensitive, or if it's too soon to evoke such images, I wonder if the ad actually makes a clear point. I understand it wants to demonstrate how the environment is "under attack," but there are no specifics. The idea of comparing it to 9/11 may be jarring and controversial, which is obviously the point, but I want more detail. I want to know exactly how the events of that day and our treatment of the environment are similar. I have no problem with an ad trying to shock people, but such an ad would have a much larger impact if it was more obvious why such a connection is being made.
Colorful Play-Doh-inspired print ad
Okay, I'll admit it: despite being 30, I'm still pretty much a kid. I'd rather be left in a room with a few containers of Play-Doh than a glass of beer. It's not a matter of arrested development, though, it's more about needing a creative outlet so I don't go completely insane. If terrorists ever wanted to get information from me, all they'd have to do is deny me any form of artistic expression. After only a few hours I'd tell them where the uranium was hidden.
I only mention this as a way to explain why I thought this print ad and poster for Child TEMA, an environmental action group in Turkey, was so amazing. It would be cool to think someone actually created the entire landscape out of Play-Doh, but I think it was probably some kind of digital imaging thing. Of course, I have no idea how it was done, which should be clear when I use phrases like "digital imaging thing." Either way, it's a great piece of work.
AdAge In 63 Seconds
If you rub some of the ads the Wall Street Journal is planning to run then you'll be able to smell them. The paper promises that the scented ads will be much classier than the fragrance inserts in glossy magazines.- It's hard to figure out what the actual advertising angle is to this story about the tabloids coverage of Jennifer Aniston's rumored nose and boob job. Seriously - can anyone tell me how this is news?
- If you like to shop in New Jersey (and who doesn't) you're probably looking forward to the 2008 opening of the Xanadu Meadowlands retail complex (read: mall). To finance the construction it's offering $2.5 billion in naming rights to different areas within the mall.
Great minds love Mentos
I was attracted to these Mentos ads because I loved the artwork on them. I'm a total sucker for anything artistic, especially in advertising. I think you have to go back a few decades to find ads that can truly stand as works of art in their own right.
Anyway, I was so enamored by the images it didn't even register that not only are the geniuses depicted in these ads eating a mint that didn't even exist yet, but that the ads are also suggesting that somehow the chalky mints give people ideas. Actually, it was LittleJohn at Advertising for Peanuts who pointed it out. Regardless, I still think they're great, and I'd love to see more ads with that kind of artistic detail. It really is a throwback to the print ads of the '50s and '60s.
AdAge In Less Time Than It Takes To Buy Properties From Time
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First, those who didn't win the bidding for 18 of Time's titles were notified that they would not be taking on the huge operating expenses associated with print publishing. - Then, The Bonnier Group was told that it had won the bidding. There was no price specified but it was likely between $200 and $300 million.
- Finally, Jonas Bonnier explains what he's going to do with all those titles, including reiterating his belief that the U.S. market still has plenty of potential.
Please, please watch the Oscars
ABC is hoping you will watch the Oscars and has tapped host Ellen DeGeneres to star in a series of spots to help convince you. The ads, according to the New York Times, are humorous in nature as an appeal to a mass an audience as possible. That's a departure from the campaigns from previous years which tried to use the mystique of the Academy Awards as the primary incentive to watch.In addition to the DeGeneres starring ads there are also TV spots directed by Spike Lee showing movie fans reciting famous movie dialogue. That same dialogue is the central focus of the official poster created for the 2007 awards. Outdoor and print ads featuring individual lines of dialogue will also be released.
The size of the audience, though, is largely dependent on the type of films nominated for awards. Mass market films will draw a larger audience than a ceremony filled with niche films. That's an important point for ABC since projected audience is, of course, the number it will use when negotiating commercial advertising rates with potential buyers. The Oscar telecast is viewed as the second-most important TV ad outlet of the year after the Super Bowl. Because of the more female-skewing nature of the Oscars a different set of advertisers often show up. Dove, for instance, will be promoting its Cream Body Wash during the ceremony.
The price ABC is asking for the Oscar broadcast is a far cry from the Super Bowl's, though, at $1.7 million for a 30-second spot compared to the $2.6 million CBS has listed for the Super Bowl.
101 Dumbest Moments in Business
So many dumb moments in business, so little time. But Business 2.0 mag has their picks for the 101 dumbest of 2006.
Wal-Mart is #1, for hiring a big firm to create their "Candidate Wal-Mart" campaign. #2 is Northwest Airlines, for giving their employees a "How To Save Money" booklet after laying them off. #3 is the contest McDonald's held in Japan, with the winners getting free mp3 players with a virus on them. The rest of the top 10 are GM, Kazakhstan, Steve Wynn, The New York Times, Spirit Air, Porter County, and Comcast.
There are 101 in all, so grab a hot beverage and get comfortable. You can't see the entire list on one page, which is a little annoying, but there is a handy scroll function at the bottom.
AdAge In 60 Seconds
Mediaedge:cia has been picked by Federated Department Stores as their new agency of record. The change came after the complete lack of review and will include national planning and buying for Macy's.- The drastically reduced print spending by major auto companies is at least one factor - albeit likely a big one - in Time's decision to cut almost 300 staffers. The decreased ad revenue was just too big a hit for the publisher to take.
- It should be as no surprise to anyone who's seen the spots that Orville "Deadenbacher" is creeping consumers way the heck out. A reanimated dead guy who wears as iPod while he's microwaving popcorn...yeah...it's creepy.
Update: The Boston Globe is not for sale
Even though advertisers seem to be fleeing newspapers and going to the web and other places, and despite an an offer from former GE chairman Jack Welch and advertising veteran Jack Connors, The New York Times says that The Boston Globe is not for sale.
Janet Robinson, the chief executive of the Times Company, told Boston business and political leaders yesterday that the newspaper is a very important asset to them and they seem things improving in the future. This comes the same week that the Globe revealed that they are laying off 125 works at the paper and the Worcester Telegram & Gazette, and another 55 jobs would be outsourced to a firm in India.
Many people are unhappy with the stock structure that the paper has, and say that is one of the reasons for the financial problems.
AdAge Horns in on 60 Seconds of Your Afternoon
VNU is no longer VNU. It's now going under the name of Nielsen as a way to more closely associate the company with its best known for. All the various business units will adopt the re-branding over the course of this year. - The question asked in the title of this article is Will Google/CBS Start an Online Media-Buying Auction? The answer, of course, is yes. When Google's system goes live it will give online media buying for TV legitimacy and will lead to more adoption.
- The Chandler Family, which sold the Times-Mirror Co. to Tribune Co. seven years ago, has now put in a bid for the Tribune as the company seeks to...I'm not even sure what their goal is. The $31.70/share they're offering is just barely over the $30.95/share the company is currently trading at.
- Wow. 289 staffers were laid off at Time today.








